Straight from the farm: Enjoy directly from the farmer

Buy from the farm shop

Freshly harvested, sustainable and full of flavour. South Tyrol's culinary agriculture captivates with quality you can taste.

In South Tyrol, we enjoy the luxury of knowing where our food comes from and how our food is produced. The traceability, the awareness of tradition and, last but not least, the closeness to the producers is unparalleled. Once you have tasted the difference in the quality of products cultivated by us, you are on the track to true superfood: in farms and small agricultural manufactories with farm shops and at South Tyrol's farmers' markets, which have baskets full of fresh food to offer at harvest time. You'll find the same at our culinary events, where we celebrate our local produce, and at selected restaurants that prepare seasonal and regional ingredients beautifully.

Buy direct from the farm

Fragrant herbs, soft sheep's milk cheese, farmhouse bread, creamy honey, delicious wine... whose mouth doesn’t water at the thought? Here you will find an overview of all the farm shops in South Tyrol.

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IDM Südtirol-Alto Adige/Patrick Schwienbacher

IDM Südtirol-Alto Adige/Alex Filz

IDM/Sennereiverband Südtirol/Franco Cogoli

IDM Südtirol-Alto Adige/Patrick Schwienbacher

Red Rooster – Quality Farm Products

Open the lid and enjoy

You can truly taste the origin – pure and authentic. The quality products from "Red Rooster" come directly from the farm. Created with passion by farming families using traditional recipes, each product reflects great care and deep knowledge. Try these specialties during a farm holiday or in farm-run taverns – where you can meet the people behind the products in person. Only farms that meet the highest standards in cultivation, animal husbandry, and processing may carry the "Red Rooster" seal. It guarantees transparency and supports local agriculture.

Browse the Quality Farm Products catalog with all direct farm marketers and delicious recipe ideas.

Roter Hahn

Sleep at the source

Wake up to the gentle sound of cowbells, enjoy freshly laid eggs and sweet fruit for breakfast, and spend time surrounded by nature: that's what makes a farm holiday at a Red Rooster accommodation so unique.

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The fruit of a 1000 flavours

Away from conventional fruit cultivation, Simon Werth discovered the exotic asimina fruit for himself. With it, the organic farmer makes his best possible contribution to people and the environment. A bold adventure that poses great challenges, yet fills him with deep satisfaction and fulfillment.

When Simon Werth took a step away from conventional fruit growing, he discovered the exotic Asimina fruit.

Different from the norm

Jakob and Lisa are not conventional vegetable farmers. On their farm in Eppan, they rely on permaculture without artificial fertilizers or herbicides. They also till the soil as little as possible, with much of the work done by hand. Nature dictates their daily routine.

Events relating to local products

Whether it’s tasting sessions on the mountain, harvest festivals or culinary weeks: enjoying local delicacies is the focus of these events. Find the right event to suit your taste.

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