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People in South Tyrol

Why we are unique

Here, the Nordic winter meets the mild climate of the south and northern precision melds with southern serenity. Geographically and culturally, we are right in the middle. This dichotomy is what gives rise to the great diversity of our lives and our existence. It’s also what makes us so unique in the world. This is what we believe.

Resourceful, stubborn yet cosmopolitan

This mix is what makes us special

We South Tyroleans are shaped by our past. We speak German, Italian and Ladin. Here, the Italian attitude towards life merges with rural self-confidence. The contrast between Mediterranean and Alpine is readily apparent both in our landscape and in our people. We value and practice our traditions and customs, while leaving space for new things and emerge stronger. We want to introduce you to South Tyrolean personalities who have left their mark on our land – celebrities, but also ordinary people. Let them tell you about the eventful history of South Tyrolancient craftsmanship and innovative projects for the future.

Dorothea Wierer - The successful biathlete

She travels all over the world to compete in biathlon, but in between she always enjoys returning to South Tyrol: The professional athlete Dorothea Wierer likes Schlutzkrapfen ravioli, saunas and springtime. Her homeland, close to nature, is a place where she regains a new energy. In addition to being the venue of the Biathlon World Cup, the Antholzertal valley is an idyllic retreat. Learn more about how she makes the most of her time out and which are her favourite South Tyrolean dishes.

Biathlete Dorothea Wierer on her skis with the blowing snow on the track during a World Cup race.

Cross-Country Skiing in South Tyrol

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A star chef and his homeland

Norbert Niederkofler is strictly selective about where he sources his products. His plating technique is simple and elegant. South Tyrol’s nature is where the Michelin star-rated chef finds the best ingredients for his masterpieces and a place to rest. His concept has always been to use local and seasonal produce without compromise. Read here about where his favourite places in South Tyrol are and why he thinks the province’s way of life is sustainable.

Celebrity chef Norbert Niederkofler inspects dishes before serving them in the AlpINN kitchen.

South Tyrol’s award-winning restaurants

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South Tyrol – As told by its people

How do we live? What do we value? What are we up to day in and day out? Let us share with you authentic stories about the people of South Tyrol. Stories that will transport you to special corners of South Tyrol. Stories that address issues that affect us all. Stories about how we want to live... That demonstrate and question concepts of life at the same time, bridging the gap between tradition and design, nature and culture. Stories that pose questions about living the good life in a province that comes pretty close to paradise. Are these the topics that move you as well?