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Customs create connections

Traditional festivals and rituals make South Tyrol wonderfully rich in tradition

South Tyrolean traditions keep many things alive - our connection to old values and our openness to new ideas. Our lives are shaped by everyday farming life, the landscape and a history that has challenged us time and again. This has let to a cultural diversity that you can hear in the languages, taste on your plate and recognise in our way of life. We cherish our customs because they are part of who we are. When we tie on our blue aprons, put on our traditional dress, light Sacred Heart fires or prepare for the church festival, we remember what binds us together. These rituals convey a sense of identity and add to the richness of the annual cycle of events in villages and towns. At the many traditional festivals, you can feel how much this enduring cultural heritage means to us. And what it means to be South Tyrolean.

Traditions

South Tyrol's traditions live on in everyday life: whether it is the celebration of a religious festival, a seasonal custom or wearing traditional dress on festive occasions. The locals here are passionate about their customs, as they strengthen their sense of community. Become part of this strong sense of belonging and see some of the most beautiful traditions up close.

Sacred Heart of Jesus

On the third Sunday after Pentecost, the Sacred Heart fires light up the South Tyrolean hills like a string of lights. According to old writings, the custom goes back to the 12th century, when St John's fires were lit at the summer solstice. The locals still devote themselves to this tradition with the same dedication and care today. The wood is carried up to the hills, arranged in crosses, hearts or lettering and finally lit. Huge flames light up the sky in Ritten, Sarntal, Villnösser Alm and Schlern, symbolising the faith and solidarity of the South Tyroleans.

IDM Südtirol-Alto Adige/Benjamin Pfitscher

Scheibenschlagen (disc flinging)

In the hills of Vinschgau/Val Venosta, spring is heralded by fire and an old saying: ‘Geats guat, hotsas guat’, meaning ‘Good fling, good luck’, referring to the flight of the glowing disc in the traditional disc flinging competition. So if the disc flies far and glows particularly brightly in the dark, the throwers are promised good luck. On the first Sunday of Lent, people participate in a custom called Scheibenschlagen, wishing for fertility, luck, and a bountiful harvest. Round or square wooden discs are inscribed with wishes, placed on a hazel stick, held in the fire until they burn and "flung down" into the valley. The best view of the sparks through the sky is from the valley. 

IDM Südtirol-Alto Adige/Frieder Blickle

St. Martin

Children proudly and carefully carry their homemade lanterns through the streets of South Tyrolean villages. It is the 11th of November, the day of St. Martin. But it is more than just a festival of lights in honour of the saint. It has always been an important holiday for South Tyrol's farmers. The crops were harvested and the labourers received their wages. The Indian summer was coming to an end and winter was on the way. The farmers of South Tyrol believed that if St. Martin had a white beard, the winter would be long and hard. This marked the beginning of “Little Lent”, as Advent used to last 40 days and was considered a period of fasting. All of this still resonates in this holiday today. 

IDM Südtirol-AltoAdige/Marion Lafogler

Krampus

When the darkness and cold set in, the Tuifl awaken. Their rattling chains announce their arrival from afar. Then they appear in the darkness: the fur-clad figures with horned grimaces. Around 5th December, the Krampus are also up to mischief in South Tyrol, following the old Alpine tradition.  They used to be used to drive away ghosts. Today they will amaze you: their performances are staged spectacles that are deeply rooted in the culture of South Tyrol.  

IDM Südtirol/AltoAdige - Mint Mediahouse

Find your accommodation

Some traditions and customs only exist in certain regions of South Tyrol. What you will find everywhere, however, is a warm welcome. Find the right accommodation here.

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Sustainable Südtirol

Alpine cattle drive in South Tyrol

Wenn die Weiden mager werden, beginnt in Südtirol der „Huam-fong“ – die so genannte Heimkehr der Tiere von den Almen. Das „Aufkranzen“ der Kühe hat lange Tradition und soll böse Geister vertreiben. Aber nicht nur die Kühe kommen ins Tal hinab: Auch die Haflinger Pferde treten ihren Weg von den Anhöhen zurück auf den Ritten an. Und bei der Transhumanz überqueren Hirten mit ihren Schafherden auf uralten Pfaden die Felsen und Schneefelder vom Ötztal ins Schnalstal.

South Tyrolean traditional dress

South Tyrolean traditional dress reflects a deep connection with the local area and is incredibly diverse. Each valley has developed its own style, from the Pustertal /Val Pusteria to the Eisacktal/Valle Isarco and the Vinschgau/Val Venosta. They differ in cut, colour and material. You will be amazed by the unique details of the traditional outfits and learn what makes them so special.

Hat

The hat is one of the most striking elements of South Tyrolean attire. Men usually wear a dark felt hat, often decorated with a cord, a feather or a tuft of hair. The colour of the cord has a special meaning: a red ribbon indicates that the wearer is single, a green ribbon indicates that the wearer is married. Depending on the valley, women wear elaborately decorated bonnets, velvet hats or embroidered bonnets that reflect their regional origins.

IDM Südtirol-Alto Adige/Alex Moling
Trousers and belt

Depending on the region, men's traditional dress in South Tyrol includes trousers made of deerskin, loden cloth or wool fabric. In some valleys men wear the traditional knee length breeches, in others long trousers are common. The Fatschn is particularly eye-catching, a wide leather belt that is elaborately embroidered and often decorated with peacock feathers. The motifs incorporated into the fabric, such as tendrils, oak leaves, rosettes, stars or initials, symbolise solidarity, strength and protection.

IDM Südtirol-Alto Adige/Alex Moling
Jacket

In cooler weather, a jacket is added to South Tyrolean traditional dress. The Jangger or Jangl, a fitted woollen jacket in dark colours, often decorated with coloured edges or fine embroidery, is widespread across the region. The Sarner, a coarsely knitted jacket made of pure wool, is worn in many of the valleys. It is characterised by its simple shape, hard-wearing nature and warming properties, and is worn by both women and men.

IDM Südtirol-Alto Adige/Alex Moling
Bodice

The bodice is the key part of the South Tyrolean women's dress. It fits snugly and creates a clear silhouette. It is usually made of dark velvet, woollen fabric or brocade and is often decorated with elaborate embroidery, coloured piping or small metal hooks. The bodice is traditionally worn over a white blouse with lace edging and is complemented by the long, wide swinging skirt, the colour of which varies depending on the region. Light-coloured or white fabrics are often chosen for festive occasions such as weddings, while black dresses are worn at funerals and memorials.

IDM Südtirol-Alto Adige/Alex Moling
Apron

The apron is an important part of South Tyrolean women's traditional dress. For everyday use, it is made from simple, hard-wearing linen. Fine materials such as silk or brocade are used for festive occasions. The apron is often decorated with borders, embroidery or lace and carefully colour-coordinated with the rest of the outfit. The ribbon provides information about the marital status: tied to the left stands for single, to the right for married In some regions, the apron is also tied in the centre or at the back, for example by young girls or on special occasions. The apron adds elegance to the overall look and emphasises the traditional character of the dress.

IDM Südtirol-Alto Adige/Jessica Preuhs
Shoes

The footwear of South Tyrolean traditional dress combines practicality with tradition. Men often wear the Haferl shoe, a robust leather shoe with side lacing and a sturdy sole. Depending on the occasion, women choose flat buckled shoes, sometimes made of embroidered fabric or leather. For festive appearances, handmade traditional shoes are also common, harmoniously complementing the overall look with intricate details.

IDM Südtirol-Alto Adige/Jessica Preuhs
Hairstyles

Hairstyles play an important role in the South Tyrolean women's attire and shows regional differences. In many valleys, long, braided plaits are common, which are artfully arranged around the head or tied together at the back. Sometimes black ribbons, flowers or delicate hairpins adorn the hairstyle. In some regions, women wear their hair pinned up and hidden under an embroidered bonnet. The hairstyle stylishly completes the festive appearance of the traditional dress.

IDM Südtirol-Alto Adige/Helmuth Rier

Experience tradition up close

Be there when the entire village comes together for the church festival. When the cows are eagerly awaited in the valley after the summer on the mountain. Or an entire mountain range is lit up as a reminder of the Sacred Heart promise of 1796. You can find an overview of the events here.

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To the countryside, into the freshness

In South Tyrol, you’re at the birthplace of the summer retreat.

It’s late June, and the heat weighs heavily over South Tyrol’s valleys. Even the shady parks no longer offer real relief. There’s only one solution: head up into South Tyrol’s hills to enjoy the “Sommerfrische” – the traditional summer retreat that began here long ago.
In the 19th century, just in time for the start of summer on 29 June – the feast of Saints Peter and Paul – the wealthy citizens would leave the city behind and spend the summer months in the cooler mountain villages nearby. That was the origin of the Sommerfrische.
And the idea still lives on: breathe deeply at higher altitudes, forget time, recharge.

Through the changing seasons

In South Tyrol, traditions are part of every season. From winter with its festive customs, spring rituals and lively summer festivals to the culinary and cultural highlights of autumn.

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