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From our hearts

In South Tyrol we don't want to value anything too lightly. That's why we are responsible for our quality of life, nature, and unique products. We are driven to think outside the box and we are eager to pave the way for innovation. With the passion lying in every one of us, it has all come true - because we love what we do and we do what we love. 

Try it for yourself. In every experience, product and casual encounter.

South Tyrol is...

An awe-inspiring and unforgettable natural wonder. Nestled between mountains and valleys. A land of wineries, rustic farms and pioneers. Wholeheartedly dedicated to people's wellbeing.

Getting to know inside out?

We'd like to show you how we live our life and culture. A culture that has long been shaped by German, Italian and Ladin influences. You'll get closer to South Tyrol in the blink of an eye.

A guest in South Tyrol

Convivial, historic, in the mountains or in a wellness hotel with a sauna and infinity pool. Find the best accommodation.

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Harvest-fresh superfood

In South Tyrol we enjoy the luxury of knowing where our food comes from and how our food is produced. The traceability, the awareness of tradition and, last but not least, the proximity to the producers is unparalleled - as is the difference in quality of products from our own cultivation. Especially at harvest time.

Gemüse vom Bauern

What can you experience in South Tyrol?

Draw inspiration from your stay in South Tyrol. You'll have a wide choice: quiet and active moments, winding alleys and sunny mountain slopes, products to taste and tranquil corners where to rest.

Autumn in South Tyrol

The days are getting shorter but are no less beautiful. Nature has given its all, the air is cooler and the sun is still warm. Now is the time to enjoy.

Have you yet to experience the colours of South Tyrol in autumn? We love this time: at no other time of year is the sun lower, the light softer and the outlines more vivid.

Now we go hiking and biking again through the colourful forests and green meadows, now we often share Waalwege canal trails, paths, summit crosses and refuges with just the locals. Treats are served up in the farmhouse taverns as part of "Törggelen", the South Tyrolean harvest tradition: chestnuts, apples, Speck smoked ham, Alpine cheese, new wines and fresh vegetables from the meadows. The autumn ambience is opulent.

Our pioneers

A brother and sister with a passion for wine, a star chef and a paper inventor.  What are the sources of motivation South Tyroleans tapped into?

At the Röckhof in the Eisacktal Valley, brother and sister want to work more with nature again. On their parents' vineyard in Villanders/Villandro, they produce natural wines without frills. Pithy, long-lasting. A generational change that is also a transformation.

Hannes Parth is a paper designer. Like Norbert Niederkofler, Hannes could reach his goal thanks to his perseverance and his firm belief in his idea. With his apple paper and apple leather, both produced from apple leftovers, he represents a sustainable future for South Tyrol.