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From our hearts

In South Tyrol we don't want to value anything too lightly. That's why we are responsible for our quality of life, nature, and unique products. We are driven to think outside the box and are eager to pave the way for innovation. With the passion lying in every one of us, it has all come true - because we love what we do and we do what we love. 

Try it for yourself. In every experience, product and casual encounter.

South Tyrol is...

An awe-inspiring and unforgettable natural wonder. Nestled between mountains and valleys. A land of wineries, rustic farms and pioneers. Wholeheartedly dedicated to people's wellbeing.


Getting to know inside out?

We'd like to show you how we live our life and culture. A culture that has long been shaped by German, Italian and Ladin influences. You'll get closer to South Tyrol in the blink of an eye.

A guest in South Tyrol

Convivial, historic, in the mountains or in a wellness hotel with a sauna and infinity pool. Find the best accommodation.

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Water in visual arts

The Water Light Festival in Brixen/Bressanone is an unmissable event celebrating the value of water through visual arts. In fact, drinking water is a freely available resource flowing from fountains and taps at the mountain huts in the nearby hiking areas. The Sustainability Label South Tyrol recognises this commitment to promote a sustainable city life.

WLF Brixen

What can you experience in South Tyrol?

Draw inspiration from your stay in South Tyrol. You'll have a wide choice: quiet and active moments, winding alleys and sunny mountain slopes, products to taste and tranquil corners where to rest.

Spring in South Tyrol

We South Tyroleans are thrilled for the awakening of nature: we get our bikes out of the garage and plant colourful gardens. Are you a spring person too?

Your spring holiday can be as diverse as you want it to be. After putting your ski boots on, you can walk on a Waalwege canal trail past blossoming apple trees. But you can't call it a day yet. Wait until it'll be evening, and you'll be outside drinking an aperitivo in the warm spring air. Although South Tyrol is a small region, it combines at different altitudes and temperatures, urban charm and alpine silence. Come cycling, skiing, hiking or strolling. South Tyrol has it all.

Our pioneers

A hotelier who's always seeking solutions to protect nature and a wool artist who creates unique and beautiful pieces with natural sources. What are the sources of motivation South Tyroleans tapped into? 

For hotelier and head chef Hannes Rainer, nature is always at the forefront of decision-making. As a consequence, he runs his hotel Naturhotel Rainer in Jaufental/Valle di Giovo in the most sustainable manner possible.

When wool is processed, it undergoes a significant transformation at a local spinning mill nearby. Johanna Aichner’s prowess shines as she handcrafts home interior products with the finest wool, like carpets, cushion covers, and blankets.


5-day weather forecast

With the 5-weather forecast you won't let bad weather ruin your holiday in South Tyrol: that's a good way for a great planning. On a rainy day, visit a musuem or hit the slopes of a ski resort when the snow is falling down. Look at the sky clearing out and enjoy your time outside.

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