The city is dominated by the Kronplatz mountain and ski area. The Kronplatz mountain features the sixth and final museum from Reinhold Messner, the Messner Mountain Museum Corones. Designed by star architect Zaha Hadid, the museum provides visitors with a fascinating insight into the South Tyrolean mountains that had such a major influence on the life of Reinhold Messner. 

Discover modern and contemporary art as well as an interesting historical collection at the City Museum. Not far from the old town is the Military Cemetery, one of the most important World War I memorials in South Tyrol. In the hamlet of Dietenheim/Teodone,  pay a visit to the South Tyrolean Folklore Museum, the oldest of the South Tyrolean regional museums. At this open-air museum, immerse yourself in rural life of bygone days.

Manufacturing has a long tradition in Bruneck. At the Moessmer cloth factory, wool is processed from start to finish. The company produces wool for major international fashion labels such as Prada or Armani. The Ulbrich Textil Manufaktur has been weaving the finest fabrics for home textiles from pure natural fibres for over 100 years.

Those who love beautiful things should not miss out on the shopping experience in South Tyrol's towns. In Bruneck, you will come across traditional craftsmanship: wool is processed from start to finish at the Moessmer cloth factory. The company produces for major international fashion brands such as Prada and Armani. Ulbrich Textil Manufaktur has been weaving the finest fabrics for home textiles from pure natural fibres for over 100 years. The medieval Stadtgasse is lined with family-run shops and shops selling trends and classics, while the cosy restaurants and cafés invite you to linger for an enjoyable shopping break.