Shopping in South Tyrol

Shopping in South Tyrol is a mix of rural culture and Italian fashion sense, complemented by ingenuity and an appreciation for quality. Characteristic shopping locations in South Tyrol include urban environments like Bolzano/Bozen and Merano/Meran with attractive shopping streets, as well as markets with regional products and handicrafts. Outstanding local wines and other South Tyrolean specialities like smoked ham and cheese are often available directly from the farm. It is well worth a trip to Milan, the nearby pinnacle of Italian fashion, to shop for the latest styles. Here you will find the most important information and places to purchase souvenirs.
Perfect for a day of shopping: shops, delicatessens and fashion boutiques under the arches and in the alleys of Bressanone | © SMG

Shopping in South Tyrol’s Cities

Paved alleys, car-free pedestrian zones, Italian fashion and cosy cafés invite visitors to shop till they drop in South Tyrol’s cities. In addition to Bolzano/Bozen, South Tyrol's capital city, the next largest cities of Merano/Meran, Brunico/Bruneck, Bressanone/Brixen and...

Regional products are the focus of the Pur Südtirol shops (Bolzano, Merano, Brunico). | © SMG

Markets in South Tyrol

Be on the lookout on your journey through South Tyrol. Frequent signs lead to farms where apples can be purchased. | © SMG
Geschäfte in den Alpen

10 shopping tips and online shops

Find specific recommendations for the purchase of carefully selected products which have a special connection to South Tyrol. From design pieces to goats' milk cheese, buy online from the comfort of your home or locally during your holiday in South Tyrol.