The beating heart of the Puster Valley
Situated in the wide, green valley basin of the Puster Valley, where the Ahrntal Valley branches off towards the north and the Gadertal Valley towards the south, lies the lively town of Bruneck/Brunico. As the geographical and cultural centre of the Puster Valley, this town offers a unique blend of alpine tradition and urban sophistication, making it an ideal destination for travellers seeking both relaxation and adventure. The town is characterised by its medieval architecture, vibrant shopping streets, and its proximity to some of the most spectacular natural landscapes in South Tyrol. Whether you are strolling through the historic alleys or gazing up at the majestic peaks that surround the town, the atmosphere here is one of welcoming warmth and genuine hospitality. For those planning a holiday in this diverse region, finding the perfect accommodation in Brunico is the first step towards an unforgettable experience. The town serves as a perfect base camp, allowing you to explore the Dolomites, a UNESCO World Heritage site, and the main ridge of the Alps with ease.
A journey through history and culture
Dominating the town from a wooded hill is the imposing Bruneck Castle, a bishop’s fortress that dates back to the 13th century. Once a symbol of power, today it opens its gates to visitors as the home of the MMM Ripa, one of the six museums established by the extreme mountaineer Reinhold Messner. Here, you can immerse yourself in the cultures of mountain peoples from around the world, exploring their nomadic lifestyles and traditions within the ancient walls. Just a short walk from the castle brings you to the Rainkirche church and the historic Stadtgasse, considered one of the most beautiful shopping streets in South Tyrol. The colourful facades of the townhouses, adorned with crenellations and gables, line a street filled with small boutiques, traditional craft shops, and inviting cafés. Staying in one of the comfortable apartments in Brunico allows you to live right in the midst of this historical charm. You can take your time admiring the frescoes on the Ursuline Gate or visiting the City Museum, which hosts changing exhibitions of graphic art and photography. The blend of historical substance and modern life gives the town a unique flair that is best experienced at a leisurely pace.
Active holidays on the Kronplatz
For sports enthusiasts and nature lovers, the town is inextricably linked with its house mountain, the Kronplatz (Plan de Corones). In winter, this mountain transforms into South Tyrol's number one ski resort, offering over 100 kilometres of perfectly groomed slopes and modern lift facilities. From the gentle runs for beginners to the challenging "Black Five" for experts, there is something for every skier and snowboarder. Many apartments for rent in Brunico are conveniently located near the transport links that whisk you to the valley station in Reischach/Riscone in just a few minutes. However, the Kronplatz is not just a winter destination. In summer, it becomes a paradise for hikers, mountain bikers, and paragliders. Upon reaching the summit plateau, you are rewarded with a breathtaking 360-degree panoramic view of the Dolomites and the Zillertal Alps. The summit is also home to cultural highlights such as the MMM Corones, designed by the star architect Zaha Hadid, which is dedicated to traditional alpinism, and the LUMEN Museum of Mountain Photography. Whether you prefer a leisurely hike along the Pusterbike cycle path or an adrenaline-fuelled downhill ride on a mountain bike, the area offers endless possibilities to stay active.
Culinary experiences and relaxation
A holiday in South Tyrol is never complete without indulging in the local gastronomy, and Bruneck/Brunico is a true culinary hotspot. The local cuisine reflects the region's history, combining hearty Tyrolean dishes like dumplings and Schlutzkrapfen (spinach and ricotta ravioli) with light, Mediterranean flavours. Throughout the year, the town hosts various markets and events that celebrate local produce and craftsmanship. A particular highlight is the Stegen Market in October, the largest market in Tyrol, and the atmospheric Christmas Market during the Advent season, where the scent of mulled wine and cinnamon fills the air. After a day spent exploring the mountains or the town's cultural treasures, returning to your cosy apartment provides the perfect space to unwind and reflect on the day's adventures. You can enjoy the freedom of planning your own schedule, perhaps cooking a meal with fresh ingredients bought from the local farmers' market or simply relaxing in a home-away-from-home environment. We invite you to browse the extensive selection of accommodations in South Tyrol to find the perfect place for your stay and make the most of your vacation in the Puster Valley.