In South Tyrol we don't want to value anything too lightly. That's why we are responsible for our quality of life, nature, and unique products. We are driven to think outside the box and are eager to pave the way for innovation. With the passion lying in every one of us, it has all come true - because we love what we do and we do what we love.
Try it for yourself. In every experience, product and casual encounter.
We'd like to show you how we live our life and culture. A culture that has long been shaped by German, Italian and Ladin influences. You'll get closer to South Tyrol in the blink of an eye.
Come Closer and Be Inspired. By quiet or active moments in nature, through winding alleys and sunny mountain slopes, by the taste of our products, by pausing and taking it all in.
Get the best tips for your summer holiday in the mountains. It's that time of the year when you can take a deep breath, draw new plans and switch off.
That's how you can live an unforgettable summer. Alpine pastures, mountain huts, canal trails, peaks and the "Pale Mountains". Your hiking boots are finally out of your closet and cleaned from the dust of your last summer hike. Castles, forts, vineyards, bike tours and swimming lakes. The book you are engrossed in is covered in water drops and hand-picked flowers. Museums, Nature parks, far-flung valleys, quiet villages, bustling cities, exclusive wellness hotel deals. Your to-do list will fall by the wayside while you'll be sipping an aperitivo at a bar. That's why we say "il dolce far niente" - a pleasant idleness. A summit tour it's your next adventure. But now take some time to relax.
A hotel owner and chef with close partnerships with local producers and a holiday destination that is particularly committed to local sustainability cycles.
For hotel manager and chef Hannes Rainer, nature is at the heart of everything he does – which is why he runs the Naturhotel Rainer in the Jaufental valley with a strong focus on sustainability. He is supported by his "nature partners," such as vegetable farmer Florian, with whom he experiments with traditional storage methods for his produce.
Awarded the South Tyrol Sustainability Label, the holiday destination of Partschins invites visitors to experience regional products in an immersive way. Dedicated farmers and producers open their farm shops and offer tastings that go far beyond pure enjoyment.
With the 5-weather forecast you won't let bad weather ruin your holiday in South Tyrol: that's a good way for a great planning. On a rainy day, visit a musuem or hit the slopes of a ski resort when the snow is falling down. Look at the sky clearing out and enjoy your time outside.
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