Farm Handcrafts - precious and unique items from South Tyrol
From now on, the ’Red Rooster’ brand will feature another product line: ‘Farm Handcrafts’. In so doing, the seal of quality from South Tyrol will breathe fresh life into a tradition which has been nearly forgotten whilst managing to keep abreast with current trends. When, once upon a time, regional raw materials were made into tools and work clothes, these days blocks of wood are turned into sculptures, balls of wool into felt bags, and twigs into designer lamps by creative farmers. In this way, ‘Red Rooster’ sticks by its philosophy and continues to place great importance on high quality standards and strict criteria.
A seamless process – from the raw materials to the finished product
South Tyrol abounds with sustainable raw materials: 45 percent of the area is covered in woodland, which contributes valuable wood, and nearly 30,000 sheep on around 1,700 farms regularly provide soft wool. The processing of regional natural products such as these enjoys a long tradition: warm shoes were made from fleeces, plates and bowls from wood, and baskets and rakes came from willow branches. In many cases, craft skills were passed down from generation to generation. It was mainly from November to March, when the fields were lying fallow, that farming families used to take up crafts as a source of extra income.
From stall to the studio – farmers with a creative flair
Today, rural handworkers still look forward to having people pay them a visit, especially in the less busy winter months, when they let visitors watch them at work. Although Erhard Paris from ‘Oberhof’ farm in Ulten valley works mainly as an organic cattle farmer, he has been fascinated by weaving from an early age. He uses twigs from trees growing in his own wood, where he obtained his tools of the trade during years of training as a weaver, wood turner and wood carver. In the meantime, his range has come to include decorative objects, lamps and baskets as well as bags and jewellery, which may be purchased in his ‘Ultner Flechtwerkstatt’.
Lovestruck - a passion for natural materials
Karl Heinz Windegger from ’Lahngut‘ farm in Lana regularly gets drawn from his orchards into his farm workshop out of his love for wood. At the centre of the workshop is his wood turning lathe, where the 50-year-old spends a lot of his time. His bowls, plates and vases with their modern designs are on view to visitors like art exhibits in a small showroom .
Well carved – the farmer loves his wood
The farmer Herbert Kerschbaumer enjoys spending time in his wood as much as in his spacious farm workshop, where both he and his father, who has a similar passion for wood carving, let visitors watch them at work.
Getting the knack – wood turning with a passion
The most important tool in farmer Philipp Sagmeister’s workshop is the wood turning lathe. His work requires the utmost precision and a steady hand. “Lots of ideas come to me while I’m at work”, reports the artistic wood turner. His goal is to bring out the natural beauty inherent in raw wood.
Honest handcraft - with style
Rita Amort from ’Amort Hof‘ farm in Altrei specialises in hats, bags and slippers (locally known as ’Patschen‘) made of wool from her 30 sheep. After washing, drying and carding the soft threads, she knows that felt objects may only be created with the help of water, soap and lots of patience. The ideas for the striking patterns spontaneously come to the talented farmer while she is working.
More than just a word – a guarantee of quality
'Red Rooster‘ continues ensure to that the highest quality standards are adhered to and that strict criteria are met in its new and fourth product line. Only items made from raw materials 100% grown on a farm in South Tyrol, completely produced by hand on the farm and which are all individual pieces may bear the coveted seal of quality. This is how the umbrella brand attracts the attention to ‘Farm Handcrafts’ that the range deserves: our 32-page brochure features five farmer artists as well as their work, their farms and valuable products in words and pictures over four large pages, including directions on how to find them. Readers will also find interesting historical and current background descriptions to ‘Farm Handcrafts’. To get your free copy of the ’Farm Handcrafts‘ brochure and for further information, please visit www.redrooster.it