On the South Tyrolean Wine Road, tradition meets modernity- in wines and architecture likewise. The unique flair of wine villages is distinguished by winding alleys and historic residences. It was above all in the 16th and 17th centuries, that humble farmsteads were transformed into such representative Renaissance residences with courtyards, oriels, double-arched windows and open staircases. This blend of Nordic-influenced architecture and the he Upper Italian architectural style went down in art history as the "Überetscher architectural style".
New architectural accents have recently been set along the Wine Road. A multitude of perspectives and courage, have been a driving force for local architects: they have succeeded in preserving the authentic character of the wineries while combining it with advanced cellar technology, sustainability and a new design language.