The Merano Christmas Market was first held in 1993 and is South Tyrol’s second-oldest Christmas Market. The Merano Tourist Office has been in charge of the market’s organization since 2012.
In 2014, the Merano Christmas Market was voted one of Europe’s most beautiful Christmas markets in an online-poll by influential German newspaper Bild.
The Merano Christmas Market is more than just an event: it is a memorable experience for all the senses. This Christmas market offers delicious South Tyrolean food, traditional handicraft, folkloristic elements and exciting new ideas.
The Merano Christmas Market is held on Merano’s main squares and covers most of the town center. Most of the market stalls are located on the scenic Passer Promenade. An ice-skating rink and a live manger are but some of the attractions awaiting families at Piazza Terme. Visitors can enjoy a fabulous menu inside the colorful, oversized Christmas balls or "Kugln" adorning Piazza Terme, while games and activities for children are organized at Piazza Duomo, primarily in the wooden house of mascot Goldy.
The culinary focus of the Merano Christmas Market lies squarely on local food. One of its main attractions provides a mouthwatering insight into the production of a famous local delicacy: the retail butchery “G. Siebenförcher” shows the intricacies of its Speck production in a special market stall, giving away some of the secrets behind their delicious smoked bacon. In the wooden hut “Mein Beck” (my baker in the local dialect) visitors can follow the various stages of bread baking, from the preparation of the dough to the sampling of fresh bread.
South Tyrol’s traditional handicraft is a vital sector of the local economy, its unique craftsmanship and quality accounting for its undiminished popularity. The "Stube des Handwerks" is a showcase of South Tyrol’s handicraft and traditional art.
Behind the magical atmosphere, the bright colors and the coziness of the Merano Christmas Market, lies a firm commitment to sustainability, which in 2014 was rewarded with the prestigious "Green Event" certification. Handicraft lessons for children involving the use of recycled materials aim to increase awareness among young visitors of the need for recycling.