The building is situated in a key position on the edge of town. It forms a gateway between the historical series of façades and the newer neighboring buildings. It is a clear and contemporary structure that asserts itself within its environment, plays with the proportions of the surrounding buildings, and generates excitement through its cubic nesting. The reinforced concrete construction, coated with special weather-resistant plaster, allows for large projections and recesses in the three-story building structure. As a result, open spaces are created in front of the hotel rooms, some of which are illuminated above like little yards, and thus feel very protected and intimate. Another roof opening also allows daylight into the interior of the building. The planted roof terrace offers a beautiful view over the rooftops of the city and onto the mountains around Bressanone's valley basin.
The character of the Pupp property lies on the border of the historical town and the new town. The building takes into account the structures of the differing urban surrounds, the main elements of the past and the present.