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Thaler Beautiful things

Bolzano Centro/Bozen Zentrum, Bolzano/Bozen, Bolzano/Bozen and environs
from center
Back in the day, butchers would throw out whatever parts they
couldn’t use or sell into courtyards – but as the adage goes, somebody’s
trash is another’s treasure, and so chandlers would gleefully
collect those valuable ingredients to make their candles and soaps.
It made sense then for Josef Anton Thaler to open a soap workshop
in 1763 in the very same place where Thaler’s modern premises lie.
He was so successful he later went on to become a supplier of medical
goods to the court and a colonial warehouse and shop for the
local populations: local farmers would come into town to purchase
spices from the Middle East, among other items on display. In 1946,
the Schwienbacher family purchased the store. Hans Schwienbacher
was a far-sighted man who succeeded in creating a booming
business, set up a wholesale operation and then handed control
and oversight to his daughters Heidi and Veronika. The siblings are
still very much involved in running the company. At the turn of the
century, having a niche was seen as that extra special something –
in this case, exclusive perfumes, wellbeing and beauty routines, and
luxury design and furniture for the living areas. In 2012, the family
decided to expand their business and started dipping their toes in
the beverage and restaurant world.

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