Schloss Plars

Wine and its production have a great deal to do with values. And Andreas Theiner must have also thought that. Before he took over his family’s historical estate with Plars Castle in Lagundo in 2003, he was a banker.

As unusual as the change from the teller’s window to the vineyard may be is how simple the explanation is that Theiner provides. “Wine is my passion”, he says, “and even though I had pursued a completely different professional career, it made my love of wine even stronger.” And that may also have to do with the fact that passion for wine is in the genes of the Theiners. Andreas’ grandfather Franz had already studied at the Winegrowing Technical College in Klosterneuburg near Vienna – back in 1895! In 1911, he returned to South Tyrol, he acquired the Plars Castle estate in Lagundo, produced wines for the rest of his life, and in the end handed the estate down to his son Karl, who expanded it.

Finally, in 2003, Andreas took over the castle and concentrated on the production of quality wines. The conditions for them are ideal: the vineyards in Plars di Mezzo, situated at 450 meters above sea level, benefit from a great deal of sun and a constant breeze. “This climate is ideal for a Sauvignon Blanc that is extremely strong in character, but also for Chardonnay, Pinot Blanc, Schiava, Lagrein, and Merlot,” Theiner explains.

In the winery, a gentle processing of the grapes and careful handling of the wine are important to him, because, “Only in that way are we successful in having the individuality and essence of the vineyard finding their way into the wines.” And that’s also what passion for wine sounds like.