Winkelen in Bozen

We have been in Bolzano's Laubengasse for over eighty years. In addition to a nostalgic ambience and fine decorative objects, you will of course also find our candles and all other carefully selected products in our shop. We are waiting for you!

For generations Birra FORST, with passion and expertise, has been committed to preserving the pleasure of the art of brewing, offering FORST specialties that have always maintained the highest standards of quality.

A company strongly linked to its land, values and traditions, growing in full respect for nature and the environment.

The desire to preserve the brewing culture and the attention to detail that can be felt throughout the company are also perceived in the many FORST premises, where the beer enthusiast can experience them in a convivial atmosphere.

Closely linked to its places and people, Birra FORST is committed to the community with a strong sense of social responsibility, which takes shape in the support of numerous organizations and associations, throughout the country.

History
The origins of this family of cobblers dates back to the 19th century
in Chiusa, where they’d opened their first shoemaker’s workshop,
Fill, in 1871. In the 20th century, one of the family’s son remained in
Chiusa, while the other moved to Bolzano to Piazza Gries where today
you can find Café Menz (see p. 147). The current owner’s grandfather
– Karl Fill – built the building of today’s Fill premises in 1961,
boasting space for a shop, show workshop, and an apartment. Since
2022, the third Bolzano generation has been running the business,
led by siblings Patrizia and Horst, while Werner (Karl Fill’s nephew)
and Waltraud, the second generation, still help out.
Stand-out traits
We know how important it is to wear comfortable shoes. Here
is where you can go the extra mile: the store sells special socks,
insoles, shoelaces and shoeshine as well as comfortable shoes for
women, men and children – and even babies! It boasts a vast range
of regular shoes, slippers, and mountain boots all united by the fact
they’re extremely comfortable to wear. Horst Steinhauser is the current
owner and completed his training as an orthopaedic specialist
and shoemaker in Austria. He then worked in Innsbruck and Munich before opening his workshop in the Gries neighbourhood 20 years
ago where he’s been “solving problems with his feet” ever since.

Eccel Decorona - from 1907 to today

In the year 1907, under the Bolzano arcade, the skilled textile merchant Marius Eccel senior opened his first shop together with his wife Maria Eccel Schaller.

His descendants were and still are born merchants. Each of Marius Eccel junior's sons set up his own business. Since 1954, the Eccel Decorona bed linen shop has had its headquarters in the Decorona porch house in Bolzano.

Walter Eccel ran it until 2003. Today, his son Andreas Eccel runs the company. In 2002, a sales outlet was also opened in Brunico.

Marius Eccel senior, the progenitor of a dynasty of traders, was originally from Borgo di Valsugana. At that time, at the turn of the century, merchants were also 'travelling salesmen'. They travelled by carriage out of the village, took orders and made deliveries to customers. The business grew; each grandson specialised in a different sector of the textile field. Eccel Decorona concentrated on sheets, bedclothes and towels.

A passion that renews itself and grows true to its roots. Since 1801 as a family

As a jeweller, Rosella Bonaldi has quite the keen eye. So she must
have seen something nobody else did when, over 60 years ago, she
opened her store among a row of modern apartments behind which
only green fields grew. However, since then, Bolzano has spread to
the south and new blocks of flats have sprung up like wild mushrooms.
More apartments mean more people, and more residents
mean potential customers. Bonaldi had moved from Bergamo to
try her luck by opening her own business. Fortune must favour
the bold, for it is still alive and kicking – thriving, actually – now
managed by her daughters when she stepped down in 1996. Right
place, right time, even when the gold and precious jewels business
snowballed, she was helped by three sisters in the shop. So while
the shop is still run by women as in the past, it has unfortunately
suffered a change of fortunes, reminiscent of those old Hollywood
movies, due to the dramatic change in how people shop. Bolzano’s
first shopping centre opened ten years ago to much fanfare, which
translated to a 30% drop in business for smaller stores. A trend
compounded by the rise of digitalisation and the resulting change in
how people now favour online shopping compared to visiting brick
and mortar establishments.
The shop’s regular clientele spans three generations – but sisters
Elena and Silvia wanted to reach out to a new target market, especially
online consumers. Since then, they’ve made targeted investments
in their social media presence: their Youtube videos regale
people with details, facts, and trivia about diamonds, what is meant
by “pure gold”, and how to tell the difference between 24 karat
and 14 karat gold, or how to spot fake pearls from a mile away. And
believe it or not, you can also find them on TikTok and Instagram
showcasing their products, while Facebook is reserved for presenting
new products. Different media but all united by the family’s
knowledge and expertise.

Butcher's shop Schrott has been operating for more than 40 years and you will not find just high quality meat there. Dumplings, lasagna, schlutzkrapfen, sauces, side dishes and much more are waiting to be tested.

History
When it first opened at the end of the 1960s, the store was a third
of its current space. Gianni Guerra opened the opticians with wife
Vanda and their son Luca – the current owner – studied optometry
at university to then join the family business in 1995. Gianni also realised
his dream and received the master optician diploma 30 years
after his journeyman’s examination. Luca’s wife Arabella also joined
the company a few years later, just one of the many additions to the
ever-growing company.
Stand-out traits
Lucas and Arabella purchased an automatic phoropter at a trade fair
three years ago to provide high-precision results in vision measurement
and lens determination. The smart vision tester takes up one
of the rooms in the back of the store and has proved to be immensely
helpful when assessing the eyesight of children and the elderly.
On top of that, the store is the only authorised Cartier concessionaire
in South Tyrol. An important recognition as the luxury Parisian
brand selects its partners following strict criteria.

From the smallest pocket knife to the most extraordinary slicer, there is nothing in these workshops that is not of the highest quality. Knives, scissors, kitchen utensils, sharp objects for work, for gifts, for collectors; in the Lorenzi workshops you can admire hundreds of different objects, all produced in the finest craftsmanship. Since 1948, the Lorenzi family has been synonymous with refinement and professionalism, and entering the shops in Via Bottai 28 and Via Goethe 36 is like entering a world of curiosity that is truly exciting.

Back in the day, butchers would throw out whatever parts they
couldn’t use or sell into courtyards – but as the adage goes, somebody’s
trash is another’s treasure, and so chandlers would gleefully
collect those valuable ingredients to make their candles and soaps.
It made sense then for Josef Anton Thaler to open a soap workshop
in 1763 in the very same place where Thaler’s modern premises lie.
He was so successful he later went on to become a supplier of medical
goods to the court and a colonial warehouse and shop for the
local populations: local farmers would come into town to purchase
spices from the Middle East, among other items on display. In 1946,
the Schwienbacher family purchased the store. Hans Schwienbacher
was a far-sighted man who succeeded in creating a booming
business, set up a wholesale operation and then handed control
and oversight to his daughters Heidi and Veronika. The siblings are
still very much involved in running the company. At the turn of the
century, having a niche was seen as that extra special something –
in this case, exclusive perfumes, wellbeing and beauty routines, and
luxury design and furniture for the living areas. In 2012, the family
decided to expand their business and started dipping their toes in
the beverage and restaurant world.

The shop with history and tradition in the heart of the medieval center. Everything for the cobbler: leather, furs, utensils, rubber, glue as well as leather and fur-care products. In addition, top branded shoes for the whole family and small leather goods.

Born as the first shop for workwear in South Tyrol, Kuntner - top for job has been combining a wide range of professional workwear including safety shoes and accessories with finishing and reliable service since 1964. In gastronomy, medicine and care, handicrafts and industry, it is close to our heart to clothe a wide variety of professions from head to toe: For this, we rely on our generations of experience in daily customer contact as well as quality products from strong brands. New in our range: team wear and leisure wear for a good balance between work and leisure. We hope you enjoy browsing and finding what you are looking for!

Ario Selenati came from Trieste and, together with his wife, and the
uncle of today’s owner, opened a hardware store. In 1970, the then
employee – Albino Zanoni – took over the business and renamed it.
In 2014, after helping his uncle Albino in the store for many years
and learning the ropes of the trade on the job, following his technical
vocational studies, Silvio Zanoni started running the business.
Stand-out traits
You know you’ll always get excellent and friendly customer service
here, regardless of the type of request you have –
a new toolbox, a garden top or stockpot, a mixer, two screws or a
copy of one’s keys.

New SPORTLER Flagship Store in Bozen! Seven-floors of sports gear, a sales area of 4,500 square metres and – of course – the most prestigious brands from the world of sports. All this can be found at the new SPORTLER Flagship Store on the Rathausplatz in Bozen. But there’s more: free Wi-Fi throughout the store and charging stations for smartphones. A large indoor running test track with the most modern video motion analysis equipment in Europe, the Scott bike fitting section with the first measurement instrument of its kind in Italy, handmade Ertl-Renz bespoke ski boots and Fischer vacuum ski boot fitting all perfectly complement our wide range. We also have our SPORTLER Alpine branch under the Bozen Lauben (arcades) where you can find everything for mountain sports.

In the 1930s, many Italian families moved to Bolzano following the
Italianisation policy implemented by the fascist regime in South
Tyrol. The immigration wave was also a result of the attempt to
industrialise the city and so, like many others, Bembo Bartolomei
moved with his family from the province of Lucca to the Alps. Bembo
founded the Bartolomei café and, while today the Bartolomeis
no longer run the establishment, it was left in good hands to another
immigrant. Hired as a young waiter, Roberto Fontana was born
in Valdastico, and he owes his staying in Bolzano to the family-run
café. It didn’t take him long to meet his business partner while out
and about pursuing his passion – paragliding. Peter Zingerle, pâtissier-
cum-paraglider, was a household name in Bolzano until he passed
away in 2017. He delighted everyone with his sweet temptations in
his patisserie – a Bolzano institution – in Via Druso. One fine day he
convinced Roberto to take over the long-established Italian cafe together
– and to sell Zingerle sweets there, of course. An endeavour
which became reality in 1995. The rest, as they say, is history.

If only walls could talk, this building alone would be worth a visit. It
was home for 170 years to a dynasty which traded in fabrics, founded
by the cloth merchant Anton Oberrauch, and is now a successful
Italian fashion and sporting goods empire. When renovating the
premises in the 1950s, the operation was seen as an opportunity
to rethink the business – which is what the head of the family did.
Heinrich Oberrauch (†2017) converted the fabric shop into a prêt-aporter
shop and merged it with the Zitt fashion store (which belonged
to his mother Julie Zitt in Merano). Et voila, the Oberrauch Zitt brand
was born. A brand which also encapsulated a guiding principle, i.e.
leveraging tradition and reinterpreting it. The flash of genius struck
Heinrich during his honeymoon in Scandinavia when he noticed how
Norwegian sweaters were flying off the shelf when marketed as souvenirs.
That was the beginning of the traditional costume and loden
fashion brand, Oberrauch Zitt, with Luis Trenker one of its most loyal
customers. Nowadays, when you think of “loden” you automatically
think of Oberrauch Zitt – a fabric that soon helped South Tyrol to
market itself as a tourism destination besides staple “products” such
as apples, wine and the Dolomites. Train stations are weird, wonderful
places – but surely the sight of lodens being delivered while trains
passed by Bolzano must have been a bit too much! But that’s just
how much Oberrauch Zitt’s loden were appreciated. One of Heinrich’s
sons – current owner Heiner Oberrauch – became the store’s manager in 1999 and founded the Lodenwelt in Vandoies, which also
included a museum, as well as the Oberalp/SALEWA group of sporting
goods together with his brother Georg (see globus on page 47),
the Sportler company and many, many more.

Since 1939 in the world of wines - Weins, distillates and gastronomic specialities.

From the smallest pocket knife to the most extraordinary slicer, there is nothing in these workshops that is not of the highest quality. Knives, scissors, kitchen utensils, sharp objects for work, for gifts, for collectors; in the Lorenzi workshops you can admire hundreds of different objects, all produced in the finest craftsmanship. Since 1948, the Lorenzi family has been synonymous with refinement and professionalism, and entering the shops in Via Bottai 28 and Via Goethe 36 is like entering a world of curiosity that is truly exciting.

instagram: coltelleria_lorenzi_bolzano

facebook. Coltelleria Lorenzi Bolzano

Oberalp was founded in 1981 by Heiner Oberrauch to distribute high-quality sports clothing and equipment in the Italian market. 40 years later, with more than 1,300 employees, we are recognised for the development of great brands that produce top-quality technical products for mountaineering.

Calzature Principe based in Bolzano is not only a trendy shoe shop, but a real reference point for all shoe lovers. Specifically, we deal in the sale of trendy shoes for both women and men, offering models made by the most important brands in the sector and characterised by an excellent price-quality ratio. In our shop we carry out the retail service of bags and handbags, some of which are made in real leather and with artisan techniques.

Tutzer Abbigliameno Junior since 1864 in Bolzano at Via dei Portici 43. since 1960 Erika Marchetti

A great surprise awaits you if you enter and look around this unique medieval building in the Lauben/Portici. Here you can find classic to fashionable shoes for man and woman, bags, huts and slippers. Own manufacture. Quality and service are the keys to our success.

This is an old and famous brewery in Bolzano Bozen, where you can taste and buy some special beers, such as "Batzen Hell" (blond beer, Vienna style), "Batzen Dunkel" (dark beer), "Batzen Weisse" (wheat beer), "Batzen Pils" and other kinds of beer.

He came with his family from Veneto to South Tyrol in the 1930s as
a small child. At first, they lived in San Candido, where the railwayman’s
father was punished because he was anti-fascist. So they soon
moved to Bolzano on Via Torino, where Renzo Facincani worked and
lived for a lifetime right next to the district optician shop he opened
in 1960. He had learned the trade at another well-known optician’s
who would have liked to hand over his shop to him. However,
Renzo wanted to open his own business and provide a service to
his neighbours. And that’s exactly what he did, stopping just shortly
before his death in 2020. He worked six days a week, and became
a household name as an expert optician as well as repairing and
adapting lenses. The store has been run since the year 2000 by
son Roberto Facincani, representing the second generation of the
family-run business.

COCCINELLE is one of Europe’s leading brands of fashion bags and accessories. It has a vast selection of bags, small leather goods, footwear and fashion accessories, including jewellery, scarves, watches and hats. The collections transmit the very essence of the brand with the feminine feel of its designs, the utmost attention to quality and functionality and the use of fine details exhibiting sophisticated touches of glamour.

What to do when your employer makes you redundant? You take
the first step (ironic, considering he worked in a shoe factory
before) towards the right decision: in Gino Gatti’s case that meant
making his passion for photography into his daily breadwinner.
All this happened in 1960 – but this wasn’t Gino’s first rodeo. He’d
nurtured his passion for taking snapshots for years and he’d already
turned it into a money-making activity. To round off his family’s
income, he used to photograph events during his spare time. The
jump from side hustle to main business was immediate, and he
soon opened his own shop. His son Stefano was also a passionate
photographer, and so learnt the tricks and tips of being behind the
shutter as a child. Both father and son would take pictures during
their work breaks, when hiking in the mountains, and when out
and about surrounded by nature. When all the other kids soaked up
the sunshine during the summer holidays, Stefano could be found
working in the shop and spending time in the darkroom. His regular
apprenticeship started at the age of 16 and, in 1996, he took over the
business when Gino retired.

History
Tiozzo Severino was born in the province of Padova in 1923. He was
a paperhanger and the grandfather of today’s owner. The young
tradesman moved to Bolzano and in 1946 decided to set up his own
business in Via Genoa. The store specialised in producing wool mattresses.
A niche product if there ever was one. But back in the day
it sold exceptionally well, and was particularly well received by the
Italian immigrants living in the Semirurali worker neighbourhood,
which had been created after World War II. All things change and, in
1959, grandfather Severino moved to Via Torino and stopped selling
mattresses in favour of curtains and wallpapers. In 1985, his sons
Roberto and Silvano joined the family-run business, and his nephew
Mirco took over after his uncle retired in 2006.
Stand-out traits
The modern store boasts floor-to-ceiling windows which flood
the store with plenty of natural light. This setup also establishes a
direct connection with Bolzano’s industrial estate’s busy roads, as
the store is located opposite the historical Valbruna steelworks and
right next to the innovative NOI techpark. What all the business’
clients have in common is measures scribbled on sheets of paper or the blueprint of their apartment, the key ingredients when purchasing
duvets and kitchen linen, curtains, awnings, and solutions
to provide shade. All these are tailored or adapted to the client’s
specifications in the workshop on the first floor, while the workshop
in the cellar is where the upholstery magic takes place across a sea
of divans, armchairs, and chairs.

The 20Twenty Commercial Centre offers a unique combination of services in Alto Adige: a pet shop, a supermarket, a sales point for electric and electronic goods, clothes retailers, a jewellers, a perfumery, a videogames shop, a shop for shoes and leather items, an opticians and a games store. The gastronomic offer includes Asian specialities, tex-mex dishes, pizza and roasted meats, ice-cream, and of course a wide choice of coffees.

Eduard Mall’s name is still in display in the shop. He was apprenticed
after the Second World War to one of the legendary goldsmiths
of the city, namely Ferdinand Schubert (originally from
Vienna), who left him the shop after an accident made it difficult
for him to continue. In 1958, Eduard set up shop by opening a small
workshop in Piazza Erbe, which created jewellery and watches. In
the mid-1960s, Eduard Mall moved to Via Goethe. In 1970, his son
Günther became an apprentice in the family-run business, and he
deepened his skills in other places during the summer – especially
in small goldsmith workshops in Florence, Gallarate, Valenza, Padova
and Pforzheim. He worked on designing, preparing, and altering
jewellery and jewels. Even the women of the family have always
worked in the business: first, Gunther’s mother and sister, then his
wife Renata, who joined the family business in 1988. The couple has
been running the business since 2001.

Located in Piazza delle Erbe / Obstplatz, right in the gastronomic heart of the city, Butcher's shop Egger pampers all meat lovers with tasted and genuine products.