In South Tyrol we don't want to value anything too lightly. That's why we are responsible for our quality of life, nature, and unique products. We are driven to think outside the box and are eager to pave the way for innovation. With the passion lying in every one of us, it has all come true - because we love what we do and we do what we love.
Try it for yourself. In every experience, product and casual encounter.
We'd like to show you how we live our life and culture. A culture that has long been shaped by German, Italian and Ladin influences. You'll get closer to South Tyrol in the blink of an eye.
Come closer and be inspired. To quiet or sporty moments in nature, between winding alleys and sunny mountain slopes, to the taste of our products, to pause and look.
The days are getting shorter but are no less beautiful. Nature has given its all, the air is cooler and the sun is still warm. Now is the time to enjoy.
Have you yet to experience the colours of South Tyrol in autumn? We love this time: at no other time of year is the sun lower, the light softer and the outlines more vivid.
Now we go hiking and biking again through the colourful forests and green meadows, now we often share Waalwege canal trails, paths, summit crosses and refuges with just the locals. Treats are served up in the farmhouse taverns as part of "Törggelen", the South Tyrolean harvest tradition: chestnuts, apples, Speck smoked ham, Alpine cheese, new wines and fresh vegetables from the meadows. The autumn ambience is opulent.
A company that has established itself as the world market leader for snow groomers with courage and a spirit of innovation. A young beer producer who wants to revolutionize the local culture of enjoyment with non-alcoholic craft beer.
In 2022, Prinoth presented the world's first snow groomer powered by a hydrogen fuel cell. Investing in new technologies and with a clear focus on innovation, the company reflects the typical South Tyrolean characteristics.
Maria-Elisabeth Laimer from Pfefferlechner in Lana has set herself the goal of rethinking beer brewing: with a great knowledge of the art of brewing and an openness to creative recipes, Freedl, Italy's first alcohol-free craft beer, was created.
With the 5-weather forecast you won't let bad weather ruin your holiday in South Tyrol: that's a good way for a great planning. On a rainy day, visit a musuem or hit the slopes of a ski resort when the snow is falling down. Look at the sky clearing out and enjoy your time outside.
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