In South Tyrol we don't want to value anything too lightly. That's why we are responsible for our quality of life, nature, and unique products. We are driven to think outside the box and are eager to pave the way for innovation. With the passion lying in every one of us, it has all come true - because we love what we do and we do what we love.
Try it for yourself. In every experience, product and casual encounter.
Come closer and be inspired. By quiet or active moments in nature, through winding alleys and sunny mountain slopes, by the taste of our products, by pausing and taking it all in.
Get the best tips for your summer holiday in the mountains. It's that time of the year when you can take a deep breath, draw new plans and switch off.
That's how you can live an unforgettable summer. Alpine pastures, mountain huts, canal trails, peaks and the "Pale Mountains". Your hiking boots are finally out of your closet and cleaned from the dust of your last summer hike. Castles, forts, vineyards, bike tours and swimming lakes. The book you are engrossed in is covered in water drops and hand-picked flowers. Museums, Nature parks, far-flung valleys, quiet villages, bustling cities, exclusive wellness hotel deals. Your to-do list will fall by the wayside while you'll be sipping an aperitivo at a bar. That's why we say "il dolce far niente" - a pleasant idleness. A summit tour it's your next adventure. But now take some time to relax.
LaMunt and Oberhöller between mountains and flavour
Ruth Oberrauch finds inspiration in the mountains, Sara Canali on the bike. Both know the demands from their own experience and start exactly there. With LaMunt and Sher, they develop sportswear that fits women. From women for women, they take a close look at real needs, listen, test and refine. At the same time, they choose responsible materials and act with care for the nature around them.
This mindful approach to materials, origin and responsibility is also part of life in the Sarntal Valley. Micheal Oberhöller runs the chocolate manufactory in its second generation and follows every step of the process himself, from bean to bar. He focuses on careful craftsmanship, selected ingredients and local cycles. This is how chocolate creations come to life that speak for themselves.
Let their stories inspire you.
With the 5-weather forecast you won't let bad weather ruin your holiday in South Tyrol: that's a good way for a great planning. On a rainy day, visit a musuem or hit the slopes of a ski resort when the snow is falling down. Look at the sky clearing out and enjoy your time outside.
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