Boutique Flair Premium Menswear

Have Style. Have Personality. Have Looks. Have FLAIR. - This slogan not only encapsulates the mission of FLAIR, the men's outfitter in the heart of Bressanone, but also serves as a guide to the feeling you experience when leaving the boutique. With its concept, FLAIR seamlessly integrates into the unique shopping experience that has always defined downtown Bressanone.

Owner Michael Wassermann has been shaping the appearance and, thus, the personality of those who trust him for 22 years with his impeccable sense of fashion and style consciousness. With a wealth of experience gained during his long tenure at South Tyrol's most renowned fashion houses, Michael inspires fashion-conscious men to express their individuality powerfully and authentically.

Michael achieves this through his selection of brands that have elevated design to philosophy and craftsmanship to art. FLAIR showcases a comprehensive Made-in-Italy collection complemented by carefully chosen international manufacturers. In harmony with the distinctive yet minimalist architecture of the boutique, an environment is created where discerning men can realize their style.

In addition to traditional opening hours, FLAIR offers an additional service: during "Private Sessions," interested individuals can book the boutique exclusively upon request. During personalized consultations, Michael and his team dedicate ample time to providing their customers with an exclusive shopping experience.

Whether calling in during the day or after a private session outside of regular hours, one thing remains constant - the confidence with which men leave the store perfectly dressed: I have FLAIR.