From Farmers to Customers
Mountain farmers are self-sufficient: they produce everything themselves, from grains and vegetables to milk to Speck cured ham. What they produce is for their own consumption—and for the few visitors who stop off at the farm during the course of a hike.
Farm products have a long tradition in South Tyrol. In the past, a mountain farm located at high altitude needed to be self sufficient: over the course of the years, this need had led to the development of real expertise. With this expertise and specific climatic conditions such as warm days and cold nights, the passion of the farmer can elicit the very best from nature. As a result many farm products are processed not only in harmony with nature but also using traditional Tyrolean craftsmanship—and most importantly, in an environmentally friendly way. This requires a lot of time and much more work, but one can taste the difference. Food produced on a farm is natural—and ripened by the sun. This makes it not only healthy, but also authentic.
The quality products made on South Tyrol’s farms include fruit juices, jams, and syrups, dried fruit, spirits, vinegar, herbs, cheese and other dairy products, eggs and bread. The Roter Hahn (Red Rooster) label safeguards these premium farm products in accordance with strict quality criteria. In total, there are more than 50 local direct sellers from all over South Tyrol committed to meeting the standards for sourcing and manufacturing set by the Red Rooster line. These standards are very strict: At least 75% of the raw materials must come from the family’s farm itself; only very small amounts may be bought, and only from another South Tyrolean farm. In addition, the basic ingredients must be crafted by hand, and with the utmost care. These products must successfully pass regular blind tastings, conducted by an independent commission: this guarantees products that are consistently high in quality.
All quality products with the Rother Hahn (Red Rooster) label are sold at South Tyrol’s farmers' markets, in many stores specialising in local foods, and on the farms themselves. Below, you’ll find a list of establishments where you can pick up some Speck ham, bread, cheese and many other local products during your holiday in South Tyrol. The list also includes online retailers that we recommend:
Pur Südtirol (Pure South Tyrol) - and nothing else
Pur Südtirol, a natural food store in Merano, offers customers the best types of Speck ham, seasonal foods, homemade breads, organic fruits, and selected wines and juices. Anyone who values sustainable production and wholesome quality will certainly find it here. The products are not only for home consumption: Pur Südtirol is also a popular meeting point that anyone who enjoys good food will just love. The relaxed atmosphere provides the ideal space for a get-together, whether in the indoor dining area or out on the terrace. Delectable products made in South Tyrol are on offer—naturally.
Pur Südtirol is open Monday through Saturday from 9:30 a.m. to 8:00 p.m. Tastings entitled “The Awakening City” are held regularly in the cellars below the Market of Delights.
Gutes aus Südtirol (Good Things From South Tyrol) - delivered directly to your door
Gutes aus Südtirol, a mail-order company, provides you with a colourful mix of local specialities. In addition to the typical South Tyrolean quality products like Speck ham, cheese, and wine, you can order harder-to-find products such as the classic cookbook So kocht Südtirol, South Tyrolean wild garlic fettuccine, and the famed apple shower gel used at Merano’s Thermal Baths. The best thing to do is to just go online and have a look around.
Lanz: the innovative service station
Located directly beside the main road leading into the Pustertal Valley (signposted SS49), just 2 km from the motorway Lanz is a combination between service station and a delicatessen. Offering South tyrolean food delicacies which are sourced directly from farmers or artisan producers from within a radius of 50 km, the Lanz service station is a surprisingly novel place to unwind.
Vinschger Bauernladen - products direct from the farm
Only the best from carefully selected farms. Honest, genuine, and wholesome. Farmers have banded together and created a cooperative, the Vinschger Bauernladen (Val Venosta Valley Farm Produce), in order to market their products directly to the consumer. Of course, a wide variety of apples are available throughout the year in Val Venosta, also known as the Apple Valley.